When H&M meets Kenzo

News, Style

In May H&M announced that its next designer collaboration will be with Kenzo. The collaboration is slated to launch in store on November 3 this year.

And today we got our first look at the collection, courtesy of the Swedish superbrand.

“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, creative advisor at H&M, which revealed the collaboration would entail menswear, womenswear and a selection of accessories.

Given Kenzo Takada’s penchant for clashing patterns and textures and current creative directors Carol Lim and Humberto Leon’s own lively work at the label, the lineup is plenty colorful. In fact, the tiger stripes that figure in all of these images are based on archival prints. “Lots of customers only know the side of Kenzo we worked on,” said Leon. “But we’re close to celebrating the brand’s 50th anniversary in a couple of years. We’ve kept Kenzo Takada close to our hearts; he comes to all our shows. We want to do something that makes him feel proud.”

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Cet article est disponible en: Français

Aug. 2, 2016

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