Soul Escape: Fendi Private Suites, Rome

Design, Travel & City Guide

Fendi unveiled its restored Palazzo Fendi palace in central Rome Thursday. The Italian fashion house celebrated the opening of its first luxury hotel, Fendi Private Suites, at a cocktail party. The Soul Édition was there of course. Here is our review!

After a refurbishment lasting about a year, the building will include a “by invitation only” suite, a seven-room hotel and a roof restaurant.


Fashion houses Bulgari, Giorgio Armani and Salvatore Ferragamo set a new trend when they moved into hospitality with five-star hotels and resorts that cleverly complemented their brands. Fendi follows with a boutique hotel consisting of seven luxury suites hidden discreetly on the third floor of Palazzo Fendi, the brand’s flagship store in Largo Goldoni at the end of Via Condotti.


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Downstairs, the store covers two floors of the 17th-century palazzo and has been completely remodelled by French architect Gwenael Nicolas to add energy and light. In a nod to the brand’s historic origins it even features a fur atelier where clients can step inside and watch the experts at work.

The third-floor hotel was designed by Italian architect Marco Costanzi, who has used beige and grey tones to create a sleek but subtle ambience. The suites range in size from 35 to 60 square metres and offer stunning views of the street action below. Up above on the fourth floor Rainer Becker‘s upscale Japanese restaurant chain, Zuma, has opened its first Italian location.


The hotel suites feature custom-designed furnishings from Fendi Casa including beds, sofas and side tables, but there are also Jan Katz carpets on the natural oak floors and each room has a Giò Ponti mirror. Reversible televisions can be seen from the living room or bedroom, while the bathrooms are filled with blood-red Lepanto marble and white travertine.

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Fendi Private Suites, level 3, Palazzo Fendi, Via di Fontanella Borghese, 48, Rome.

Cet article est disponible en: Français

Mar. 12, 2016

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