He for She: Jaden Smith The New Face Of Louis Vuitton Women’s Wear
We were very delight to discover the latest Nicolas Ghesquière post on Instagram. He posted it from Saint Barts (lucky him!). It was not a picture of white beach sand (hopefully, that would have killed us, who were already back in Paris from vacation), but a picture of Jaden Smith, the son of Jada Pinkett Smith and Will Smith, wearing a skirt for the new campaign of Louis Vuitton Women’s Wear, spring/Summer 2016, photographed by Bruce Weber
A teenage boy (Jaden is actually 17 years old) wearing a skirt?! ?!
What a smart idea to rejuvenate an old lady like Louis Vuitton’s house! That’s a good thing as it is definitely Nicolas Ghesquière’s mission continuing Marc Jacobs’ work.
2015 was the year of changing, with the He For She campaign, the same marriage legalization in many countries. Louis Vuitton wanted to be part of this shifting and it is a success!
By choosing a teenage boy who’s well known for not caring for what’s considered “the norm”, for sure, Louis Vuitton will now attract a new community to their stores!
Will they be able to afford it? That is a question for another day!
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